Who wants to join a wellness movement?
The Friday Newsletter swears it's not a cult. (Yet.)
I’ve been thinking about taking my brand to the next level.
You see, this newsletter’s been pretty successful, and I’ve amassed a nice little following both here and on social media. It’s ripe for expansion. Now, other online personalities in this position might see this as a good position from which to launch a podcast, pivot to video, start hawking merchandise or arrange in-person events.
I’m gonna become a wellness guru.
Living well is all the rage these days, and there’s money to be made from people’s desire to live healthier, longer, cleaner, better lives. There’s a whole industry of influencers and gurus, advisors and “gurus” online peddling this vision today.
It’s a much longer tradition than that, though—one stretching back centuries. Every generation has its own set of figures: some are well-meaning kooks, others grifters and crackpots, and some are just downright evil. What unites them, whether they’re benign profiteers like Goop or sadistic manipulators like NXIVM, is the…